Voice and tone

In crochet writing—such as patterns, tutorials, or blog posts—voice and tone shape how your content feels to the reader.

Voice in Crochet

Voice is your consistent writing personality. It reflects your brand or personal style across all your content.

Examples of Different Voices

• Conversational and friendly:
  “Let’s start by chaining 20 stitches.”

• Precise and instructional:
  “Ch 20.”

• Playful and warm:
  “Grab your hook and get cozy—we’re about to stitch some magic!”

Your voice should stay consistent whether you’re writing a pattern, social media post, or newsletter.

Tone in Crochet

Tone adapts to the context. It’s how you express your voice depending on the situation or audience.

Examples of Tone Changes

• Encouraging for beginners:
  “Don’t worry if your edges aren’t perfect—just keep stitching!”

• Excited when launching a new pattern:
  “I’m thrilled to share my latest mosaic design!”_

• Calm and clear when explaining complex steps:
  “Take your time with this row—it may look tricky, but you’ve got this.”

Summary

• Voice = Your consistent personality
• Tone = The expression of your voice in a specific context
• Use plain language. Be clear, direct, and concise in patterns.
• Be encouraging. Avoid overly technical jargon unless it’s standard in crochet.
• Be inclusive. Avoid gendered language; refer to “maker” or “crocheter” rather than “he/she.”